Know Your Niche: Advisors Share Secrets of Serving Target Markets
For Eric Moore, an advisor in Merrick, N.Y., working with law enforcement officers for the last 14 years has helped him gain insight into how they think.
"Generally, they are not trustworthy of others as they've seen so much bad (behavior)," Moore said. "So you have to give before you get" to prove yourself, such as attending fraternal organization events and donating your services.
Investor's Business Daily, May 8, 2020