Podcasting Series: Topics & Leveraging Tactics
We recently published a blog post about why wealth management professionals should consider incorporating podcasts into their marketing strategy. Here, we’ll talk through the next steps in the process.
So you purchased your podcast equipment, now what?
Once you have the gear in place, it’s time to start thinking about the topics you want to cover and also, how to best leverage your recordings.
It’s best to start simple. What are you passionate about in your line of work? What are your clients asking you about every day? Do you have a case study or success story that you would like to showcase? Is there an industry peer that you could interview who focuses on something you don’t? It’s also worth considering news items and/or calendar events. For example, Fourth of July might inspire a podcast about financial planning for veterans.
Once you have nailed down your topic, the next step is to craft a compelling description of your podcast and add cover art to draw in listeners. Also, be sure to add a catchy title that will entice your target audience to learn more. Below are a few examples:
- What You Have in Common with a Millionaire
- Six Shocking Truths about Financial Planning
- Five Financial Strategies the Pros Use
Once your podcast has been recorded, it’s important to leverage the content on other platforms beyond podcasting sites such as Spotify or iTunes. For example, get your podcast on video and post it to YouTube. Cut down the larger video file into smaller snippets and post to social media (always linking back to your website). You could also transcribe your podcast and use the topic to write a blog that you post to your website. In fact, there are 12 different pieces of content you can get from recording just one podcast!
The key to success is repetition. The more opportunities you can give your clients and prospects to interact with you, the more likely you’ll form and strengthen your relationship.
Go ahead -- get started on your podcast today!